The oral care products market includes products designed to improve oral hygiene and provide dental care. The oral care market is witnessing translational …
Oral Care Market by Product [Toothbrushes (Standard & Power), Toothpaste, Mouthwash/Rinse, Dentures (Cleaners & Fixatives), Dental Accessories/Ancillaries (Dental Floss, Tongue Scrappers, Whitening Agents, Breath Fresheners)] & Region – Global Trends and Forecasts to 2019
The oral care products market includes products designed to improve oral hygiene and provide dental care. The oral care market is witnessing translational shift from conventional products (such as toothpaste and standard toothbrushes) to advanced ones (such as mouth washes and power brushes) owing to increasing awareness among consumers about dental aesthetics and hygiene.
The growth of the oral care market is propelled by the product innovations, growing incidences of caries and periodontal diseases, aging population, and poor dietary habits. Increasing demand of oral care products in the rural areas due to rising awareness about oral health and improving hygiene practices unfolds new growth opportunity in the oral care market. However, lack of awareness among end-users about advanced oral care products is hindering the growth of the market.
Emerging markets including China, India, South Korea, Singapore, and Brazil have become attractive destinations for companies engaged in the development and distribution of oral care products. A number of factors such as increasing consciousness among people with regard to oral care and hygiene, growing population, and flourishing healthcare sector are offering new growth avenues for players active in this market.
Procter & Gamble (U.S.), Johnson & Johnson (U.S.), Colgate-Palmolive (U.S.), GlaxoSmithKline (U.S.), Church & Dwight (U.S.), and Oral-B Laboratories (U.S.) are some of the key players engaged in the development and manufacturing of oral care products. Over the past three years, these companies adopted new product development and launches, collaborations, agreements, partnerships, and geographical expansion as their key business strategies to ensure their growth in the global oral care market.
Scope of the report
This research report categorizes the oral care market into the following segments:
Global Oral Care Market, by products
- standard manual
- electric (rechargeable)
- battery-powered (non-rechargeable)
- replacement toothbrush heads
- combined toothbrush/tongue scraper
- cosmetic whitening products
- fresh breath dental chewing gum
- Tongue scrapers
- Fresh breath strips and other breath fresheners
- dental floss
Oral Care Market, by Region
- Rest of Latin America
- Rest of World (RoW)